Typically when we read things, we can easily forget most of the content, especially if it doesn’t grab our attention right away. For many readers, there are few pieces that really stand out, but standing out is important for writers, entrepreneurs, and anyone who is trying to connect with an audience. Here are a few tips to make your writing stand out:
Make your personality shine through
Regardless of what you write, it is important for readers to sense an authentic voice. People are most likely to enjoy a piece of writing if they are able to relate to the voice and connect with similar values. Although this seems like something that works more for personal writing, it is also valuable in a professional setting. What client wouldn’t want a business whose values clearly align with theirs?
2. Engage Readers with Ethos Pathos and Logos
Aristotle said it best: Ethos, Pathos, and Logos are the best ways to get your readers engaged with your writing. Ethos, to build your readers’ trust; Pathos to attract your readers emotionally; and Logos to show the logic of your writing. With all three components, readers will read your writing until the end, and more importantly they will take an action, whether it’s to buy, subscribe, or share.
3. Be Concise
It’s important to cut to the chase and stay on topic...so let’s leave that there!
4. Leave your readers with something memorable.
To be memorable, you can end with a question that leaves readers thinking, or an impactful statement or statistic that will stay with them long after they finish reading. A memorable ending will set you apart from others and in the long run, give you the benefit of standing out.